A company can improve its competitiveness based on VRIO analysis by identifying its valuable, rare, inimitable, and organizationally embedded resources and capabilities. This analysis helps the company to understand its strengths and weaknesses, and to focus on areas where it has a competitive advantage. It can also help the company to avoid pursuing strategies that are not supported by its resources and capabilities.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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