A company can maintain its 'Purple Cow' status over time by continuously innovating and differentiating its products or services. It should avoid clinging to traditional marketing and instead take risks to be remarkable. This could involve introducing new features, improving customer service, or creating unique marketing campaigns. The company should strive to remain exceptional and worth noticing, just like Sam Adams, Jet Blue, and Starbucks.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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