A company can measure the success of its brand-culture fusion efforts by looking at several indicators. These can include increased market share, improved customer loyalty, and enhanced employee engagement. Additionally, a successful brand-culture fusion can lead to a stronger sense of purpose within the company, which can be reflected in the company's actions and decisions. It can also result in a unified corporate identity, which can be particularly beneficial during times of change, such as during mergers and acquisitions.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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