A company can offset the rise in expenses associated with transitioning to a subscription model by focusing on delivering ongoing value to its customers. This could involve restructuring the organization, shifting the focus of the sales, marketing, and finance teams, and adopting a new approach from IT. Despite the initial drop in revenue and rise in expenses, the long-term benefits of a subscription model, such as predictable revenue and customer loyalty, can outweigh the initial costs.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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