A company can repeat a series of growth cycles by following a few key steps. First, leaders should view business risk as an investment and be willing to take risks based on potential future opportunities. Second, companies should leverage existing infrastructures to facilitate growth. Third, they should utilize A/B testing and invent on behalf of the customer to drive the industry forward. Lastly, companies should identify what they are known for and experiment with advances in that marketplace. This approach allows companies to continuously innovate and grow.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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