A company's value proposition can change over time due to various factors such as changes in market trends, customer needs, and competitive landscape. It can also change as the company evolves, introduces new products or services, or repositions itself in the market. For instance, a company might initially focus on offering low-cost products, but over time, it might shift its value proposition to focus on quality or innovation. It's crucial for companies to regularly review and update their value proposition to ensure it remains relevant and compelling to their target customers.
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