A company can transition from a traditional incremental innovation approach to the Blue Ocean Strategy by shifting its focus from competing in existing markets to creating new, uncontested market spaces. This involves identifying and creating new demand, making the competition irrelevant. It requires a shift in mindset and strategy, focusing on innovation and value creation rather than competition. The company needs to understand the needs of non-customers to expand its market. It's also important to align the organization's processes and culture with the Blue Ocean Strategy.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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