A company can use the Product Market Pyramid to improve its product development process by first identifying its target customer segment. This allows the company to understand the needs and wants of its potential customers. Then, the company can identify the underserved needs within this segment. By focusing on these underserved needs, the company can develop products that meet these needs, thus improving their product development process and potentially increasing their market share.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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