A sales funnel can be adapted for different types of businesses by understanding the unique customer journey for each business. This involves identifying the stages a customer goes through from the point of awareness to the point of purchase. The stages may include awareness, interest, decision, and action. Each stage requires different strategies and tactics. For example, the awareness stage may involve content marketing and SEO, while the decision stage may involve product demos and customer testimonials. The key is to tailor the sales funnel to the specific needs and behaviors of the customers in each business.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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