A sales funnel can be measured and evaluated for effectiveness by tracking key metrics at each stage of the funnel. These metrics may include the number of new leads (Awareness), the conversion rate from leads to opportunities (Interest), the win rate of opportunities (Decision), and the value of new customers acquired (Action). Additionally, the overall conversion rate from top to bottom of the funnel, as well as the cost per acquisition, can provide valuable insights into the effectiveness of the sales funnel.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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