A sales review can help in identifying the strengths and weaknesses of a sales team by providing a platform to discuss what went well and what went poorly. It encourages the team to think beyond generalities and pin down specifics. It also allows for a comprehensive analysis of different aspects of the sales process, such as the industries where the team had the biggest wins and losses, the time it took to separate the deals from the duds, and so on. This helps in accurately chronicling the history and learning from it to avoid repeating the same mistakes in the future.
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