A sales team can dig deeper into their performance by focusing on specifics rather than generalities. They should not just settle for statements like 'I made my quotas' or 'I closed a big deal'. Instead, they should ask more prompting questions like 'In what industry were your biggest wins?', 'In what industry were your biggest losses?', 'How long did it take to separate the deals from the duds?' etc. This will help them to understand their performance in a more detailed and comprehensive manner.
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