A salesperson can balance giving away free time with creating value by investing that time in activities that enhance the perceived value of their product or service. This could include educating the customer about the benefits and advantages of the product, thus justifying its price. The salesperson can also create value by becoming an influencer in their field, through networking, giving speeches, posting informative videos, and other similar activities. This not only enhances their reputation but also increases the perceived value of their product or service.
People will only do business with others once they know them, like them, and trust them. They will b...
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