A salesperson can effectively communicate the value of their product by taking the time to educate the customer on why their product is worth more than its sales price. This creates value for the customer. The salesperson can also become an influencer in their space to create value. They can do this by networking, giving speeches, posting informative videos, and educating others about their product's benefits and advantages.
People will only do business with others once they know them, like them, and trust them. They will b...
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