A value proposition can be tested and validated by ensuring it meets three qualities: it is valuable to customers, differentiated from alternatives, and substantiated as credible. This can be done by canvassing the customer value that your product or feature provides to maximize product potential. Additionally, comparing your product or feature's value against rival products, rating them from low to high, and discovering where you out-compete them can highlight your differentiator.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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