A Value Proposition Canvas can be used to evaluate if a value proposition matches customer expectations and perception by comparing the company's offer and the customer segment. The left side of the canvas represents the company's offer, which includes the details of the product or service, the gains it provides to the customer, and the pain relievers it offers. The right side represents the customer segment. By comparing these two sides, one can evaluate if the value proposition matches the customer's expectations and perception.
How do you communicate your value to customers? Use this presentation template to create your own Va...
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