An existing business can apply the blue ocean strategy to push boundaries by following its systematic approach and principles. These principles are designed to create a significant leap in value, making competitors irrelevant. The strategy provides a clear four-step process that can help businesses redesign their market, thereby pushing boundaries and creating a 'blue ocean' of uncontested market space. This involves creating new demand, breaking the value-cost trade-off, aligning the organization's activities in pursuit of differentiation and low cost, and overcoming key organizational hurdles.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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