Audience needs can be addressed in a brand positioning strategy by first understanding and defining the competitive advantages, audience needs, defendable strengths, and core brand values. This can be achieved by using brand perceptual maps to plot how your company's brand positions against competitors, especially in terms of price and quality. Once you have a solid grasp of your brand position, you can continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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