Businesses can ensure that their transformations are sustainable in the long term by continuously innovating and adapting to the changing market trends. They should focus on adding value to their products or services and improving the customer experience. It's also important to understand their customer base and cater to their needs. For instance, Rawlings, the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers aren't Major League players, but people who enjoy baseball and a good game of catch. Hence, they focused on improving the product for this customer base.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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