Businesses can maintain the quality of their products or services while transforming them into experiences by understanding their customers' needs and expectations. They should focus on enhancing the customer experience around the product or service, rather than changing the product or service itself. This could involve creating engaging and interactive experiences, providing excellent customer service, or offering personalized solutions. It's also important to continuously monitor and improve these experiences based on customer feedback.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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