Companies can avoid the pitfalls of failing to fuse their brand and culture by finding an overarching purpose and core values. This can be achieved through re-thinking core operations and organizational design, intentional design of employee experience, corporate rituals, routines, and more. Case studies from companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and others show that success or failure in this area can lead to incredible turnarounds or significant downfalls.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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