Companies like Apple and Google can implement a more structured and efficient sales process to close leads by adopting a well-defined sales pipeline. This pipeline guides the prospective buyer from the early stage of awareness to a closed sale. It includes stages like Lead Status and Activity, Lead Qualification and Scoring, and Sales Channels. They can also define their Ideal Customer Profile to target their efforts more effectively. Additionally, they can leverage technology and data analytics to track and optimize their sales process.
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