Divergent and convergent thinking contribute to innovation in a business by fostering creativity and critical analysis. Divergent thinking, or the generative phase, allows for the free flow of ideas without judgement, promoting creativity and the generation of numerous potential solutions. Convergent thinking, or the selective phase, then applies critical analysis to these ideas, narrowing them down to the most practical and effective solutions. This interplay between divergent and convergent thinking allows for rapid iterations in product discovery, leading to innovative outcomes.
How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good id...
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