Existing infrastructures can be utilized to facilitate business growth by leveraging them to improve efficiency and reduce costs. For instance, a company like Amazon was able to offer fast, two-day shipping by taking advantage of the efficient delivery network established by FedEx. Additionally, existing infrastructures can be used to test new ideas and drive innovation. This can be done through methods like A/B testing, which is a low-risk way to experiment with new concepts and understand what customers want. Furthermore, companies can identify what they are known for and experiment with advances in that marketplace, thereby attracting more customers and fostering growth.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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