Global companies like Apple and Google can benefit from using a simple spreadsheet as a CRM in several ways. Firstly, it allows for real-time collaboration, with many people able to log in, edit, and update the spreadsheet simultaneously. This can enhance communication and coordination among teams. Secondly, it's cost-effective as it eliminates the need for expensive CRM systems. Lastly, it's flexible and customizable, allowing companies to tailor it to their specific needs. However, it's important to note that while a simple spreadsheet can serve as a basic CRM, it may not be able to handle the complex needs of large corporations like Apple and Google.
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