Global companies like Apple and Google can optimize their sales process using data from pipelines by gaining visibility into which sales activities are yielding the highest return on investment. This can be achieved by analyzing the response of customers to various promotions sent via different channels like text, email, or through an app. The data can also be visualized as a funnel to identify any weak links that might be making the sales process less effective. Furthermore, a closer look at the data along each stage of the sales process can highlight the essential metrics under each sales touchpoint, allowing for more targeted and effective strategies.
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