Global companies like Apple and Google can optimize their marketing dashboards to track budget vs actual spent by implementing a few strategies. First, they can customize their dashboard to track key performance indicators (KPIs) that are relevant to their marketing goals. This could include metrics like ROI, customer acquisition cost, and conversion rates. Second, they can use dropdown fields to filter data and make the dashboard easier to interpret. For instance, they can filter by media platform or marketing channel. Lastly, they should limit the number of inputs tracked to avoid overwhelming the dashboard. A focus on 5 to 10 key inputs can help maintain clarity and usability.
Need a dashboard to compare budget vs. actual spent? This fully customizable dashboard tracks budget...
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