How can global companies like Apple and Google prioritize their sales channels based on the average return on investment?

One example of a company that successfully prioritized their sales channels by the average return on investment over time is Amazon. Amazon started as an online bookstore but quickly expanded into other product categories. They prioritized their sales channels based on the ROI. For instance, they noticed that electronics and other consumer goods were generating a higher ROI than books, so they shifted their focus and resources towards these categories. This strategy has been instrumental in Amazon's growth and success.

Businesses looking to expand through new sales channels can consider several strategies. Firstly, they can prioritize their sales channels based on the average return on investment (ROI). Channels with the highest ROI should be the highest priority. Secondly, businesses can experiment with different channels to see which ones yield the best results. This could involve testing out online platforms, brick-and-mortar stores, direct sales, or partnerships. Lastly, businesses can also consider diversifying their sales channels to reach different customer segments and reduce risk.