Global companies like Apple and Google can use the Unmet Customer Needs tool to identify their most valuable customers by determining what's important to their customers and highlighting which group of customers are most valuable. When a group of customers are of high value to the business but are unsatisfied, they're under-served. This is the group that needs to be won over. By focusing on these under-served but high-value customers, companies can drive sales and keep customers coming back.
How to make products that customers actually want? This Customer Needs Analysis presentation allows...
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