Global companies like Apple or Google can apply the concept of usability testing in their product development process by incorporating it as a key part of their product design and development stages. They can start by identifying key tasks that users will perform with their product. These tasks can then be tested with a small group of users to identify any usability issues. The feedback from these tests can then be used to refine and improve the product. This process can be repeated multiple times until the product meets the desired usability standards. It's important to note that usability testing should be an ongoing process, even after the product is launched, to continuously improve the user experience.
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