Global companies like Apple or Google can implement Account-Based Marketing (ABM) by first identifying their high-value clients. These are the clients that generate the most revenue for the company. Once these clients are identified, they can create highly targeted and personalized campaigns to win over these accounts. The campaigns should be designed to cater to the specific needs and preferences of these high-value clients. The companies should also allocate more resources and attention to these high-value accounts. This can be done by differentiating between high-priority and low-priority accounts and applying the appropriate level of attention and treatment to each.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
Download template