Identifying top competitors can help in shaping your brand by providing insights into what strategies are working in the market, what gaps might exist, and how you can differentiate your brand. By studying your competitors, you can understand their strengths and weaknesses, and use this information to create a unique value proposition for your brand. It also helps in understanding the market trends and customer expectations. This competitive analysis can guide your branding decisions, helping you to position your brand effectively in the market.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary