Legal risks can significantly impact a company's marketing approach. If a company does not comply with the laws and regulations of the markets in which it operates, it may face penalties, fines, or legal action, which can harm its reputation and financial standing. Therefore, it's crucial for a company to understand and manage legal risks to ensure its marketing strategies are lawful and ethical. This can involve ensuring advertising claims are truthful and not misleading, respecting intellectual property rights, and complying with data protection and privacy laws.
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