Market growth can influence a product's position in the market in several ways. When the market is growing, there are more opportunities for a product to increase its market share. This can be achieved by attracting new customers or by taking customers from competitors. Additionally, a growing market can also lead to increased competition, which can force a product to improve its features, quality, or pricing to maintain or improve its market position. Furthermore, market growth can also affect a product's relative market share, which compares the product to the industry leader. A product with a high relative market share in a growing market is in a strong position.
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