Market research can help in competitive landscape analysis in several ways. It can provide insights into the demographics of potential customers, their preferences, and their buying behaviors. This information can be used to identify opportunities and limitations for growth. Market research can also reveal the number of similar options available to consumers, their prices, and their popularity. This can help a business understand its competition and find ways to differentiate itself. Furthermore, market research can help a business understand where its potential customers live and where it can reach them, which can be crucial for planning marketing and distribution strategies.
Evaluate your position in the market and familiarize how you compare against competitors to do more...
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