Marketing objectives can be qualified by ensuring they are specific, measurable, achievable, relevant, and time-bound. This is often referred to as the SMART criteria. Specific means the objective is clear and well-defined. Measurable means the objective can be tracked and evaluated. Achievable means the objective is realistic and can be accomplished within the available resources. Relevant means the objective aligns with the overall business goals. Time-bound means the objective has a specific timeline for completion.
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