One can canvas the customer value that a product or feature provides by first ensuring that the value proposition is valuable to customers, differentiated from alternatives, and substantiated as credible. Then, compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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