To lead a successful brainstorming workshop, one should first set a clear objective for the session. Then, create a safe and open environment where all ideas are welcomed. Encourage divergent thinking, where quantity of ideas is prioritized over quality. This allows for a wide range of ideas to be generated. After the brainstorming session, use convergent thinking to narrow down the ideas to the most feasible and effective ones. It's also important to ensure that all participants understand the process and feel comfortable contributing.
How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good id...
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