Price sensitivity can be measured through various methods such as conducting market research, analyzing historical sales data, and using price elasticity of demand models. Market research can involve surveys or interviews to understand how much customers are willing to pay for a product. Analyzing historical sales data can show how changes in price have affected sales volumes in the past. Price elasticity of demand models can calculate how demand for a product changes as its price changes.
Take the most advantageous pricing approach to increase profitability of your organization. Use our...
Download template