Service companies can measure the effectiveness and value of their services through various methods. They can use customer feedback and reviews to gauge customer satisfaction. They can also track key performance indicators (KPIs) such as service usage rates, customer retention rates, and revenue generated per customer. Additionally, they can conduct surveys or interviews to get direct feedback from customers about their perception of the service's value and effectiveness.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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