The AIDA model can be applied in a sales funnel by aligning each stage of the funnel with the corresponding stage of the AIDA model. The 'Awareness' stage of the funnel is where you attract the attention of potential customers. The 'Interest' stage is where you engage these potential customers by providing them with interesting and relevant content. The 'Decision' stage is where you provide these potential customers with compelling reasons to choose your product or service. Finally, the 'Action' stage is where you encourage these potential customers to take the desired action, such as making a purchase or signing up for a newsletter.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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