The BCG Growth-Share Matrix can be used to identify potential investment opportunities by analyzing the position of a company's product lines on the matrix. Products in the 'Star' quadrant have high market share in high growth markets and may represent good investment opportunities. 'Cash Cows' have high market share in low growth markets and can generate cash to fund other investments. 'Question Marks' have low market share in high growth markets and may require investment to increase market share. 'Dogs' have low market share in low growth markets and may not be good investment opportunities.
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