The concept of 'making things great' can be applied in a service-based industry by refusing to accept mediocrity and always striving for excellence. This involves going beyond the minimum requirements and providing exceptional service that exceeds customer expectations. It also means continuously improving and innovating to provide better services. This mindset can lead to higher customer satisfaction and loyalty, which can ultimately lead to business success.
Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principle...
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