The design process can enhance customer experience by focusing on the user's needs and expectations. It involves understanding the customer's journey and touchpoints, and designing solutions that improve these interactions. This could be in the form of innovative products or services, or even improving processes and policies. The key is to use design thinking principles, which include empathy, ideation, and experimentation, to create solutions that are user-centric.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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