The 'how-to-think' approach can be applied to other areas of business by encouraging critical thinking and problem-solving skills. Instead of following a set of instructions or procedures, employees are encouraged to understand the underlying principles and concepts. This allows them to adapt to new situations and challenges, and come up with innovative solutions. For example, in project management, instead of just following a project plan, understanding the objectives and constraints of the project can help in making better decisions when unexpected issues arise.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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