The 'how-to-think' approach can be beneficial for product-based businesses as it encourages them to look at their marketing strategies from a different, creative perspective. It prompts them to ask questions like 'What am I good at?' and to understand their prospects and customers' buying behavior. This approach can lead to more effective marketing strategies and a better understanding of their business and customers.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary