The principles mentioned in the book can be applied to other areas of business by being prepared, creating value, and engaging customers. Being prepared could mean understanding the market, knowing your product, and being ready to address customer concerns. Creating value could be about offering high-quality products or services, providing excellent customer service, or offering competitive prices. Engaging customers could involve effective marketing strategies, excellent customer service, and building strong relationships with customers.
People will only do business with others once they know them, like them, and trust them. They will b...
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