The Purple Cow approach can be integrated into a business's existing marketing plan by focusing on being remarkable. This means creating products, services, or marketing strategies that stand out in the crowded marketplace. It's about moving away from the traditional and typical (the Brown Cow) and towards the exciting and remarkable (the Purple Cow). This could involve innovative product design, unique pricing strategies, creative promotion, strategic placement, and exceptional people. The key is to be different and memorable in a way that attracts and retains customers.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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