The strategies in Zag can be applied to small businesses by focusing on the four unique elements of the brand marketing model: Focus, Difference, Trend, and Communications. Small businesses can focus on what they do best, differentiate themselves from their competitors, stay on top of trends in their industry, and communicate effectively with their customers. These strategies can help small businesses to build a strong brand and succeed in the market.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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