The visualization tool can help in assessing the overall success of Key Account Management (KAM) by providing a comprehensive overview of the account. It tracks Key Performance Indicators (KPIs) such as changes over time, onboarding status, and an endangerment column that alerts account managers of accounts with low engagement and a high risk of cancellation. For instance, in the given example, Monthly Recurring Revenue (MRR) is listed across three plans, and the premium service represents the upsell opportunity. This data can be customized according to the needs of the account managers, thus aiding in effective KAM.
Need to better retain your biggest customers and maximize their values? Use our Key Account Manageme...
Download template